Whiteley, UK – 4 November 2019 – Masstech is pleased to announce that James Whitebread has joined the company as Chief Digital Officer.

James has a strong background in product design and development for sports and media and entertainment (M&E), extensive experience in telecoms, pharmaceuticals, and security. He has led product design and development for diverse clients including IMG, BT, UEFA, Disney, Warner Bros., FIFA, Technicolor and TATA.

Before joining Masstech, James was CTO at MarcoPolo Learning, supporting the company’s expansion into China through delivery of new consumer and business to business products and services. Prior to that, James was VP of Product and Technology for UI Centric, leading projects for high profile clients such as UEFA, FIFA, AMC, PIX and Vubiquity.

Previously James was Director of Digital at Technicolor, where he led the design and development of the Technicolor Showcase platform that went on to service clients including Canal Studio, BBC Studios, Entertainment One and Warner Bros.

James holds a BSc in Business Systems, and is currently studying for an MBA at Wrexham University, along with a Professional Qualification in Platform Disruption at MIT.

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